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Branding for Beginners

What is branding and why is so important for a business? Branding is the representation of your business PERIOD. Branding is a crucial part of a successful business, it can change how people perceive your brand, in can increase brand value or it can do the opposite. But sometimes as new business owners we think branding is only our logo or that is not important, little do we know the impact a good branding can do to our business. I want to share these steps that will help you define your brand and I wish someone had shared with me when I first started my business.   Think about and perfect your visual assets- These are the color palette, your logo, fonts,...

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